Strategy is the work nobody sees.
If this sounds like you, we should talk.
If any of that sounds familiar, this is exactly where the work needs to start.
You are a founder who can describe what you built, but you struggle to describe why anyone should care.
You are a marketing lead who inherited a brand with no positioning document, no voice guide, and no clear plan.
You are running a company that has outgrown the language it started with, and the words that won your first hundred customers are quietly leaving the next thousand cold.
A complete strategy package, fully documented and ready to brief any team, internal or external.
- Brand strategy, including positioning statement, value proposition, competitive frame, and brand promise.
- Market research and analysis, covering customer interviews, category audit, competitor mapping, and opportunity gaps.
- Campaign development, with the big idea, narrative architecture, and channel-by-channel rollout plan.
- Content strategy, including pillars, themes, formats, editorial calendar, and full voice and tone guide.
- Audience and personas, including buyer personas, customer journey maps, and message-to-audience matching.
- A live working session to walk your team through the full strategy and align everyone behind a single direction.
Five steps, no guesswork.
Discovery
We sit with you and your team, and we listen for what’s working, what isn’t, and what’s been said too many times to actually mean anything anymore.
Audit
We review your current brand assets, customer language, competitor positioning, and category conventions, and we find the gaps you couldn’t see from inside the business.
Positioning Workshop
Together, we define who you are for, what you do better than anyone else, and why that matters now, and this is the session where the brand finally starts to feel like itself.
Messaging Architecture
We turn the positioning into the actual sentences you’ll use across the brand, including headlines, sub-lines, proof points, and objection-handlers.
Voice and Pillars
We document how your brand sounds, what it talks about, and what it never says, and this becomes the reference file every writer, designer, and marketer on your team works from going forward.
Four to six weeks, with hybrid working sessions, on-site or remote.
Custom from a brief. Most strategy engagements start from a six-figure naira commitment, and global brands typically engage in USD.
“Orbs gave us the language we’d been searching for; we stopped pitching features and started selling the outcome.”
Ready to define the brand?
Send the brief, or schedule a consultation first.